Subject: IMPORTANT RE BRAND - this is a Big Company approved chain mail please pass on!
Hello, we are going through a re-brand in Big Company. We wanted to find a different way to tell everyone – something that involved using our imagination. So, this is a ‘pass it on’ chain email. Just like the days of the old chain letter! The idea is to read it and choose someone to pass it onto - always make sure you ‘reply all’ so you copy everyone and we can see the chain email grow as well as an understanding of our brand. Let’s see if we can keep it going. So read and pass on!
The brand – making our brand even greater!
A
group of 30 people went away to think about what our brand should be for
the future.
We have lost touch with the younger generation and want
them to know our brand, so we focused our brand around 17 year olds.
To
help us get in touch with 17 year olds, we created a character called
‘Lloydy’ – and built
our brand around him but it applies to all.
We re-thought through
what our values should be and we chose Leadership, Integrity and
Imagination – what do they mean? Find out more at market place and you
will start to hear/see other things
In coming months you will see
some changes, we will be re-branding some rooms in London and will look
later to do the same in regions – we are getting 17 year olds from our
colleagues to re-brand certain areas. If you know any creative 17 year
olds who might want to get involved, let us know.
You may have
already seen a presentation on brand – if not, let us know and we can
bring all this to life with you!
One last thing…ask yourself this at the end of each day – ‘Where have I demonstrated leadership, integrity or imagination in my work today?’
Today, I sent this email using my imagination to be creative…..in the next month, I will put 3 cylinders in reception each labelled with our new values and 3 different coloured balls next to them – asking you to put balls in the cylinder values you have seen demonstrated each day as you pass them! What will you do?….
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